Rebranding is scary and exciting at the same time.
Just over a year ago we started a personal blog, called Jack and Jane, which I know many of you knew about and followed. I think many of you probably also saw this rebrand coming. The idea behind our initial blog was for you to get to know us a bit better. A place where we could post our travel work, things that inspire us and general thoughts. But to be honest it wasn’t really going anywhere. As most of you know we have been a husband and wife team for just over 2 years now and it just kinda made sense rebranding our wedding photography business to Jack and Jane, I mean we are two people. We have mulled over the idea for hours, chatting to our industry friends and family (a special thanks to Carolien for always listening to my should we questions), but every time we considered it, there were just too many questions. Would all the time and effort spent building up the Laura Jane Photography brand be all for nothing? Is it too soon to rebrand our business? Would people like it? At the end of the day, we wanted to really have a brand that is us. We wanted to have one place where we could not only showcase our work, but also show you what we are about. A place where we could also show you what we love and where our clients could also get a better idea of what we are about.
Coming from a design background, both Jack and I have always done everything ourselves. From designing our logo, doing our own stationery, marketing and learning how to build a blog, but this year we decided to do things different. We made an appointment with Carike from Canvas Sationery Boutique to help us with stationery for Laura Jane Photography. At this stage we were still on the fence with regards to J&J. After coffee and chats we spoke to her about our thoughts of eventually rebranding to Jack and Jane, but that we were still thinking it over. Carike’s response was …just do it! After two hours of chatting and brainstorming, it was a done deal. We walked out of her studio with so many thoughts and ideas. I’m sure her head was spinning, thinking what the heck did I get myself into. We gave her so many ideas for our look, but also wanted her to interpret them through her creative style. We were doing this, right there and then. No turning back. We are going to become Jack and Jane Photography.
We wanted our logo to be different, but also encompass as much of our personalities as possible. We wanted to try bring in the concept of yin yang* (as this is pretty much the two of us). Jack wanted to incorporate his love for 70’s typography (without being too Jimi Hendrix) and the logo had to be round (obviously). The whole process of working with a professional designer was incredible…and Carike literally blew us away when we saw her first typography designs. We loved it and kept thinking how did she manage to bring all those ideas we threw at her into one design. We loved how she managed to bring in the mystery that we wanted into our stationery by using different paper, texture, foiling and embossing. We really wanted our stationery to be a tangible and tactile experience for our clients, reaching not only the sense of sight, but also of touch. Seeing the final product was amazing. It was exactly what we wanted. It was unique and it was us.
We hope that this new venture will be as exciting for you as it for us and thanks for stopping by to see our new website.* Yin and yang can be thought of as complementary (rather than opposing) forces that interact to form a dynamic system in which the whole is greater than the assembled parts. Everything has both yin and yang aspects, (for instance shadow cannot exist without light).